Brand Guidelines
This is a guide to the elements that make up the Sensiba brand story and identity. It includes rules and guidelines to keep the application of our brand consistent.
Brand Story
Our brand story brings together our vision, mission, and the Sensiba difference—why we exist, where we’re going, and what sets us apart. It unifies our purpose and impact into a clear narrative that guides how we serve clients and lead with integrity.
Visual Identity
Our visual identity reflects who we are and how we show up to the world. These elements bring our brand to life, from our logo and usage to our brand colors and typography, each component works together to create a recognizable experience.
Resources
Access our complete logo suite and comprehensive guidelines for both the digital and physical world. These assets provide everything you need to ensure consistent, accurate, and high-quality brand representation of Sensiba LLP.
Our Mission
Sensiba exists to help people. We use our professional and personal skills to improve the lives of our families, our communities, our clients, and our colleagues. Through our service to others, our commitment to integrity, and stewardship of the environment and kindness, we intend to better the lives of those we touch. Indirectly, we strive to be a positive force in the global community.
Vision Statement
To build and grow a professional services firm to provide exceptional value to our clients and our communities in kind and sustainable ways. To use our relationships, platform, and place in the marketplace to make a positive difference in the world.
The Sensiba Difference
We’re People First.
Our work affects real people, families, and communities. Above all, we’re empathetic, open-minded, and kind.
We’re Steadfast Leaders.
We’re ambitious, proactive, and committed to adding value. We take our responsibilities - to our clients, communities, and team members - seriously.
We’re Professional Problem-Solvers.
We’re subject-matter experts. But more than that, we’re analytical, resourceful, and technically nimble.
We’re Curious Collaborators.
We build partnerships around honest communication and accountable teamwork.
Logo Usage & Safe Area
The logo represents Sensiba’s brand essence. This section outlines correct logo usage, variations, and the safe area to maintain clarity and visual impact across all touchpoints.
Find below the primary and secondary logo versions, along with their variations for use on light and dark backgrounds. Use these approved versions consistently to maintain brand integrity across all platforms.
Primary

Secondary

Logo mark

Safe Area
To ensure the Sensiba logo remains clear and impactful in all applications, always maintain a safe area equal to the height of the “S” around all sides of the logo.
This space must remain free of any text, graphics,
or edges that could interfere with its visibility or recognition.

Color Palette
Our color palette defines Sensiba’s visual identity. It balances approachability with confidence, ensuring consistency and accessibility across all brand and digital applications. Printing purposes: Use Pantone 333 instead of CMYK values
Primary Colors

Blue
Pantone PMS 540
C100 M57 Y12 K66
R23 G38 B78
HEX #17264E
Teal
Pantone PMS 7474
C96 M09 Y32 K29
R30 G119 B128
HEX #1E7780
Bright Green
Pantone PMS 540
C100 M57 Y12 K66
R23 G38 B78
HEX #17264E
Coral
Pantone PMS 1635
C00 M51 Y55 K00
R255 G136 B108
HEX #FF886C
Tan
Pantone PMS 7527
C03 M04 Y14 K08
R245 G240 B235
HEX #F5F0EB
Primary Shades

Neutral Colors

Typography
Typography gives structure and personality to our communication. These styles ensure consistency, readability, and a unified voice across digital and print materials.

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→ Substitute font: Georgia (Header 1)
→ Substitute font: Arial (Header 2, Sub headers + body copy)
Public Relations & Media
We value accuracy, transparency, and the power of meaningful storytelling. Our communications aim to inform, inspire, and connect, while reflecting the diversity of our global audience. Whether through media features, partnerships, or speaking engagements, all content should uphold our brand’s integrity and tone.
Media Guidelines
→ Always reference Sensiba’s and approved description when first introduced.→ Use only official visual assets and approved messaging (see Resources).
→ Tag verified global social media handles and link to our primary domain.
→ Verify quotes, data, or claims with the Marketing team before publication.
→ For co-branded or partner campaigns, ensure all language and visuals align with our brand.
Global Media Contact
For media inquiries, interviews, or
partnership opportunities, please
contact our team.
Website: sensiba.com
Regions: US, Europe, Australia
Headquarters: San Ramon, California